Product · Design · AI · Code

I turn complex ideas into products people can actually use.

Across product strategy, design, engineering, and AI — from discovery to design to shipped product.

Selected work

Skills & expertise

14+ yrsFrontend engineering
8+ yrsProduct design
4+ yrsProduct management
6AI products built
0→1Products launched

AI Product Design

AI-native UX, memory & context systems, onboarding, automation workflows, human-in-the-loop flows, and privacy.

Product Strategy

Discovery, roadmap shaping, prioritization, MVP definition, and launch execution across SaaS, B2B, B2C, and AI.

UX & Research

User interviews, rapid prototyping, usability testing, information architecture, onboarding journeys, and complex flows.

Design Systems

Figma, high-fidelity UI, component libraries, responsive design, accessibility, and cross-functional design collaboration.

Frontend & Engineering

React, Next.js, Tailwind CSS, Swift/SwiftUI, MCP integrations, and AI-assisted development across web, macOS, and Windows.

Startup Leadership

Fast-moving execution across product, design, frontend, and operations — founder collaboration and team alignment.

Product Storytelling & Marketing

Positioning, onboarding copy, brand direction, content strategy, growth marketing, paid ads, video editing, and translating product value into clear user-facing narratives.

Where she’s strongest

At her best in cross-functional environments where product, design, technology, and business overlap — shaping the product, designing it, building it, and connecting it to real outcomes. Highly siloed roles are a worse fit.

Beyond work

The human side

Four dogs. One cat. Five countries — Copenhagen (Denmark), Austin (USA), Munich (Germany), Valencia & Almassora (Spain), and Arad & Timisoara (Romania). A studio full of paints, miniature houses, and unfinished ideas.

I’ve always been curious about how things work — from biology and science to AI — and I tend to follow that curiosity wherever it leads. I like making things with my hands, learning things I know nothing about, and starting projects simply because I want to see if I can.

She also makes music.

Let’s talk.

Open to the right product role — reach out and let’s see if there’s a fit.

sabrina.orban@gmail.comLinkedIn ↗
Sabrina’s Digital Twin

Hi — I'm Sabrina's digital twin, inspired by her work. Ask me anything about Sabrina.